About us

Back To Back PR is a full-service public relations agency focusing on fashion and lifestyle brands. We specialize in PR and communications for contemporary street wear brands, heritage brands and original denim labels. Our expertise in these specific brand segments allows us to effectively build, grow or (re)position the brands we represent. We work with an innovative pay-per-clipping system, which creates transparency and clarity in our work -the values on which our company is founded. In combination with our unique partnership approach we act as an extension of our clients marketing departments, providing cost effective, strategic PR counsel and support.

Back to back PR

What we do


We specialize in PR and communications for contemporary street brands, heritage brands and original denim labels. Because of our experience and expertise in the industry, we are well aware that these specific brand segments demand an unpolished PR strategy and communications approach. We are connected to a large network of key influencers, inspirational creatives, media people and industry insiders whom we work closely with to execute our unconventional PR campaigns.


We are highly experienced in classic PR, but we like to do things differently. We offer all conventional PR services, the non-conventional way. We act as an extension of our clients marketing departments, providing strategic PR counsel and support. We take the time to know the brands we represent to understand the desired branding perception. With our proactive and unique partnership approach we build, position and grow brands tailored to our clients' needs and priorities.


Transparency, clarity and partnership are the core values on which our company is founded. We work with a standard monthly partner fee per product segment, to ensure cost-effective PR. With our partner fee our clients have access to our broad range of PR services and products, at no extra charge. To enhance measurable offline product placement results, we use an innovative – pay-per-clipping system.

"The mix of the dynamic era we live in and the rapidly changing fashion industry demand a new PR vision. Our innovative business model is created by listening to and learning from our clients and industry insiders. Back To Back PR fills the gap of what was missing in fashion PR".




We work closely together with our clients to construct narrow fitting PR strategies. To ensure transparency and measurable PR results, we create a seasonal PR road map that includes the branding strategy, PR goals, target audiences and a plan of action.



With our copy writing service we bring PR campaigns alive with words. We specialize in getting across a transparent message that includes a balanced mix of the right brand feeling and detailed information for both trade and commercial purposes.



Getting a brand connected with the right people can create a major buzz and take a brand to the next level. With our –out of the box- influencer program we carefully match the brands we represent to inspiring individuals and industry insiders.



Brand visibility in off and online media is essential for creating brand awareness and product demand. With our product placement service we produce cost effective brand exposure in selected print, online and broadcast media.



Our event service is specially designed to touch base with the audience our clients are targeting. We assist, organize and execute product introductions, campaign launches, press days, retail events and trade shows depending on our clients needs.



Our partnership approach actively involves us in creating, implementing and executing PR campaigns complementing our clients marketing strategies. We are known for our raw and unconventional campaigns, seamlessly fitting the brands we represent.



Established in 1986, Etnies is one of the leading brands in action sports. Providing stylish and comfortable collections of footwear and apparel for men, women and kids, the brand always pushes the envelope in the street and lifestyle market. Etnies is dedicated to staying true to its skateboard roots and gives back to the community and planet earth with the unique Buy A Shoe – Plant a Tree project.

Jack Flynn

Inspired by urban citizens that love the outdoors, Jack Flynn brings a fine range of contemporary menswear jackets. The brand's aesthetic fuses the traditional skills of a tailor and casual sportswear influences. All Jack Flynn products have a balanced combination of vintage styling, functionality and tailored craftsmanship.


Accessories brand Komono creates retro-futuristic watches and eyewear in cosmic colors and stellar styles. Komono injects color into a grey world. All Komono products come together in an individual and wearable collection for every person out there. We Are Komono, Are You?


Element is an active, open-minded, lifestyle brand with skateboarding at its roots,bringing contemporary collections of apparel, shoes, accessories and denim for both men and woman. The different lines of the Element collection speak to any individual who wants unique designs influenced by the skateboarding lifestyle.


Rehab is a unique footwear brand that creates tough, inspiring footwear for men and woman. Rehab represents those who exhibit their own individual identity and have a great interest in fashion and quality products. Continuous experimentation and product development are at the base of creating innovative fresh collections based on the principle of mixing things up.


Bleu de Chauffe re-invents working tool bags for daily usage. The bags collection is inspired by the workwear spirit, mixed with urban and contemporary trends. The cut and the stitching of all products are hand-made by artisan companions. As a unique piece of work, each bag is dated and signed by the artisan.


Reef is one of the leading surf brands in the world, offering footwear and apparel for guys, girls and kids. With a twentyfive year heritage the brand's collections are still influenced by the core surf lifestyle. Reef creates authentic and innovative products intended to nurture an incredibly fortunate lifestyle that involves surf, sensuality and happiness.


A perfect day starts with a hot shower, a cup of good coffee, clean underwear and freshly baked bread. This is a morning routine one can surely relate to. Swedish basics label Bread and Boxers offers timeless, high quality basics for men and woman, nothing more, nothing less.


For nearly ten years audio lifestyle brand Skullcandy has been around, bringing a diverse collection of the best ' in-ear' and 'on-ear' headphones in terms of style, quality, and performance. Not forgetting about their action sports heritage, Skullcandy collaborates closely with the best athletes in skate, surf and snow.

"In house music, when two DJ's play a Back To Back DJ-set, they are working closely together, mixing seamlessly and knowing exactly what the other one is about to do. This symbiotic relationship and ultimate synergy is not just about great planning. It's about complimentary skills, trust and good knowledge of each other's style. We feel the same about Public Relations"


Got questions?

We are always keen on meeting new – inspiring - people, brands and industry insiders. If you are looking for a PR partner to help you introduce, establish or (re)position your brand, or you just want to have coffee to get acquainted, please don't hesitate to get in touch.

Our showroom is open on Monday, Wednesday and Friday from 10.00 till 17.00. If you like to visit our showroom on Tuesday and Thursday, please let us know in advance. You are also welcome on appointment in the evening or weekend, just give us a call. 

Showroom | Rapenburgerstraat 109 | 1011VL Amsterdam
M +31(0)6 41670716


Our PR services don't have geographic borders, to assist our clients' growth, build and position their brands internationally, we work closely with PR partners around the globe. Our clients can count on the same quality, products and work approach from our international partners. If you are a PR professional and would like to be an international partner of Back To Back PR, please don't hesitate to contact us.


We work with a digital showroom, which is accessible 24/7 to our media contacts. With a personal and secured login, stylist, fashion editors, journalists and bloggers can view and access the collections of the brands we represent. Downloading high-resolution imagery and lending products for fashion productions can be done quickly and easily through computer, smart phone and tablet. A personal login can be requested by mail.